The King of Little Italian Coffees Prepares a Big Push for American Connoisseurs.(Bloomberg).

Lavazza, Italy's biggest coffeemaker, is trying to tap growth in the U.S., the world's largest coffee-consuming country. But can a company inextricably linked to the little espresso convince American consumers to give up theirGrande? Luigi Lavazza is targeting "tens of millions of dollars" in U.S. distribution and marketing in 2015, more than a third of its investment budget. Take a tour of the company's Turin, Italy home. Photographs by Alessia Pierdomenico for Bloomberg

 

Corinne Gretler gretlerc