Navigating the fragile diplomatic relations between Ukraine and Russia has proven difficult for Google and Coca-Cola, which felt the wrath of both nations after major online faux-pas this week.
Coca-Cola faced fire after it originally posted a New Year's greeting on a Russian social media site which featured a map of Russia that excluded Crimea, the region of Ukraine that it annexed in 2014.
After facing pressure from a number of Russian users on Vkontakte — the region's answer to Facebook — Coca-Cola posted a revised version of its map which included the region.
But changing the map of Russia to include Crimea only prompted further outrage from Ukrainian users who issued a barrage of insults across social media and called for a boycott of Coca-Cola - a campaign which also found support amongst regional politicians.
Patrick Abboud
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